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Biden Administration introduces safety label for interconnected devices


The United States government has launched a voluntary cybersecurity labeling program. Wireless interconnected smart devices with a so-called ‘US Cyber Trust Mark’ have proven to be cybersecure.

Ranging from home security cameras to baby monitors, from fitness trackers to smart home appliances: Americans have a.lot of smart wireless interconnected devices in their homes. These products may make life easier, but also increase opportunities for criminals to remotely hack their homes. Especially when these devices aren’t properly secured.

The goal of the US Cyber Trust Mark, which will be introduced later this year on smart products that will be sold in the United States, is to help Americans to make informed decisions about the cybersecurity of their purchase.

In addition, the label intends to encourage manufacturers to develop safer products.

Major electronics, appliance, and consumer product manufacturers, as well as retailers and trade associations, have been working to increase cybersecurity for the products they sell.

These vendors can label their products with the US Cyber Trust Mark if their security features meet the National Institute of Standards and Technology’s (NIST) cybersecurity criteria.

The US Cyber Trust Mark program was unveiled in July 2023, when manufacturers like LG and Samsung announced their participation. Over the last 18 months, the Federal Communications Commission (FCC) unanimously authorized the program, adopted final rules, and trademarked a distinct shield logo for certified products.

In December 2024, the FCC announced the approval of eleven companies as Cybersecurity Label Administrators, who will be responsible for running the day-to-day operations of the program.

“The US Cyber Trust Mark embodies public-private collaboration. It connects companies, consumers, and the US government by incentivizing companies to build products securely against established security standards and gives consumers an added measure of assurance, through the label, that their smart device is cybersafe,” Justin Brookman, Director of Technology Policy at Consumer Reports, says in a statement.

“The mark will also inform consumers whether or not a company plans to stand behind the product with software updates and for how long. While voluntary, Consumer Reports hopes that manufacturers will apply for this mark, and that consumers will look for it when it becomes available,” he adds.

At the moment, the US Cyber Trust Mark program doesn’t apply for PCs, smartphones and routers. According to the FCC, NIST is working on cybersecurity requirements for consumer routers.


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