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LinkedIn boosts security to combat fake accounts

LinkedIn said the company would introduce additional features to help users identify fake accounts and fraudsters.

Business and employment platform LinkedIn is upping its game on detecting fake accounts, Oscar Rodriguez, the company’s Vice President, said in a blog post.

“We are rolling out new features and systems to help you make more informed decisions about members that you are interacting with and enhancing our automated systems that keep inauthentic profiles and activity off our platform,” Rodriguez said.

To combat the spread of fake accounts, LinkedIn introduced the “About this profile” button. The new feature will provide users with additional data, such as when the profile was created and updated and whether the user has verified a phone number and work email associated with their account.

About this profile LinkedIn
The 'About this profile' button. Image by LinkedIn.

The company will also employ deep-learning-based models to scan LinkedIn for profiles with AI-generated images. Fraudsters often use such images to create a facade of legitimacy for fake accounts that interact with potential victims.

LinkedIn’s VP also announced that the company will attach warnings to messages that contain what the platform deems ‘high-risk content.’

“We may warn you about messages that ask you to take the conversation to another platform because that can be a sign of a scam. These warnings will also give you the choice to report the content without letting the sender know,” Rodriguez said.

Threat actors often prowl LinkedIn for victims, targeting users with phishing emails and various scams. Since many users flock to LinkedIn for employment opportunities, they’re a lot more likely to open emails with the platform’s name.

Scammers are well aware of that. Phishing emails are usually disguised as legitimate and basic messages employees see day after day. Some of the most frequent hubs of scamming via email are messages that workers might expect to receive.

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